Jakarta, Indonesia – As a leading home appliances brand in Indonesia, MODENA continues to innovate by launching products that are one step ahead of the curve to answer people’s needs. The advancement of hybrid and eco-friendly technologies inspired MODENA to launch a collection of hybrid products for a better quality of life, namely Hybrid Hob BY 3943 BABK and Water Filtration WE 1310 BGWH, which were announced at the INDOBUILDTECH 2022 expo at ICE BSD.

“Seeing increasing public demand for practical and eco-friendly products, MODENA presents a range of new innovations to answer those needs. In this event, we present our energy-efficient induction hob BY 3943 BABK, which is equipped with a downdraft hood in one product, and Water Filtration WE 1310 BGWH, which can improve the quality of your drinking water,” explained Jemmi Liem, Product Manager of Cooking at MODENA.

The induction hob has increasingly become the hob of choice lately, as it is proven to be more time and energy efficient. MODENA, through the launch of Hybrid Hob BY 3943 BABK, presents the very best version of an induction hob, which is designed with 4 cooking zones and a built-in downdraft hood, allowing it to immediately suck cooking smoke before the smell spreads to all corners of the room. Also equipped with a Super Filtration System for maximum oil and odor filtration, the height of the downdraft hood on BY 3943 BABK can be easily adjusted according to consumer needs.

“Hybrid Hob BY 3943 BABK embodies the next iteration of the induction hobs that are already circulating in the market. Equipped with a compact and futuristic downdraft hood, this product proves that MODENA is a forward-thinking brand that is ready to leap ahead of today’s trends,” concluded Jemmi.

In addition, the MODENA product launch at INDOBUILDTECH Expo 2022 also introduced Water Filtration WE 1310 BGWH, which is designed to reduce the contamination of microplastics in your drinking water. Based on research by New York University, 93% percent of the water tested was found to contain microplastics, an average of 10.4 microparticles per liter.

Unlike common water dispensers that are commonly used, the filters in WE 1310 BGWH can minimize microplastic particle contamination in every liter of water we consume through the Double Filtration System process. This cutting-edge system consists of Ultrafiltration to filter out microplastics, bacteria, and other pollutants, as well as an Active Carbon Filter to neutralize odors and enhance water taste.

"The potential dangers of microplastic exposure to our health are serious, however completely avoiding exposure to these particles is not easy. With Water Filtration WE 1310 BGWH, these particles will be removed through the device’s double-filtering process. So, the quality of water you consume will be better for your health," said Satrio Mulyo, Product Manager of Cooling at MODENA at INDOBUILDTECH 2022.

As variations in MODENA’s product categories become increasingly diverse, MODENA also continues to develop its customer experience to be even better. In the MODENA talkshow event at INDOBUILDTECH Expo 2022, on Wednesday 16 November 2022, MODENA also introduced its newest program, called MODENA Community.

MODENA Community is a program created to appreciate our loyal customers and further our commitment to always provide the best for our customers. Through MODENA Community, customers and members can enjoy various customer experience services, such as special discussion forums to facilitate customer needs for information about MODENA, from product information to attractive offers and reward points for members.

Beyond new product innovations and programs, MODENA also won an award for Best Home and Kitchen Appliances at INDOBUILDTECH AWARDS 2022. The award is part of the INDOBUILDTECH Premier expo, which was awarded to brands that are deemed to be positive drivers of the industry in the future.