Jakarta, Indonesia – Jakarta Marketing Week is back with its highly anticipated annual event, and this year is even more special with the presence of K-Food Competition, sponsored by MODENA. The 11th Annual Jakarta Marketing Week takes place over five days, from June 14th to 18th, 2023, at the Grand Atrium of Kota Kasablanka, Jakarta, and its K-Food Competition stands out as one of the main highlights of the event.

As a leading home solutions brand, MODENA proudly lends its support as the main sponsor of the K-Food Competition at Jakarta Marketing Week 2023. This exciting cooking competition focuses on Korean cuisine and offers participants a chance to compete for prizes worth millions of rupiah. Registration for the competition was open from May 12th to June 4th, 2023, and was free for participants of all ages.

MODENA, a loyal supporter of Jakarta Marketing Week for three consecutive years, is enthusiastic about its involvement in this year's K-Food Competition. Ditya Trilaksmi, Head of Corporate Communication and Partnership at MODENA, stated, "We recognize that Korean food is renowned for its healthiness, and this perfectly aligns with MODENA's core values, which revolve around supporting a convenient and high-quality lifestyle."

In addition to their overall support for Jakarta Marketing Week, MODENA has a particular focus on staying relevant to the younger market, including K-pop fans who attend the event. To establish a strong connection with younger consumers, MODENA showcases its product, the Portable Induction, designed to offer high flexibility for users who frequently move residences.

Beyond their role as a sponsor, MODENA also collaborates with other brands such as Segari to add uniqueness and excitement to the K-Food Competition. Additionally, MODENA's signature cooking demo, which has become synonymous with the brand, provides interactive elements that engage participants and visitors alike.

The grand final of the K-Food Competition took place on June 15th, 2023, at the Grand Atrium Kota Kasablanka, where a panel of esteemed judges, including Chef Christo, an alumnus of MasterChef Indonesia Season 6, Marthani, COO of Marketeers, and Dimas Soerojo, Head of Sales at MarkPlus, Inc., meticulously evaluated the finalists who had successfully advanced through the rigorous selection process.

As the event reached its climax, the tension was palpable when the winners were finally announced. M. Denny Akhman, a 45-year-old participant from Bandung, emerged as the deserving first-place winner, followed by Lina, a 32-year-old from Jakarta, who secured the second-place position, and Christina Angelica Himawan, an 18-year-old from Bogor, who claimed the third-place spot. These talented winners were rewarded with cash prizes and door prizes generously provided by the event sponsors.

The K-Food Competition at Jakarta Marketing Week 2023 created a vibrant and memorable experience for the visitors who flocked to Kota Kasablanka Mall. MODENA remains committed to participating in events that promote a better life and provide unforgettable experiences for our valued customers.