Jakarta, Indonesia – For over 40 years, MODENA has become a trusted home appliance provider in Indonesia. Various efforts in design and technology have been developed to answer the needs and wants of consumers who continue to evolve with the times, including product personalization. Evidently, innovation has paid off. Marvel Series by MODENA, one of MODENA's product personalization services, won the Product Personalization of the Year award at the Marketeers Editor's Choice Award 2022.

Marketeers Editor's Choice Award (MECA) is an annual award by Marketeers, presented to brands who have brought remarkable creativity, innovation, and impact to their marketing campaigns. This year, MODENA became one of the 23 companies selected by Marketeers’ editorial board to take home this award.

"We chose MODENA to be one of the winners of MECA 2022 because we believe that this company has presented a unique breakthrough in the country’s home appliances industry through their product personalization efforts," said Sigit Kurniawan, Editor-in-Chief of Marketeers. “For Marvel Series by MODENA, MODENA has also conducted an omnichannel marketing campaign with nationwide sales reach.”

“For us, winning Product Personalization of the Year for Marvel Series means that all of our hard work has not been in vain," said Jimmy Tjan, Marketing VP of MODENA. "Marvel Series by MODENA is our answer to the demands of modern consumers who want their home appliances to be personalized according to their hobbies and interests. Hence Marvel, as one of the most beloved intellectual properties in the world, became the perfect choice to inspire our product personalization."

Before Marvel Series by MODENA, MODENA also launched a product personalization service called ME by MODENA. It gives consumers complete freedom to choose the colors and patterns of their products, in the Cooking, Cooling, and Cleaning categories.

"ME by MODENA gives consumers the ability to express themselves through the colors and patterns of their household products. It also became the basis for the following customization efforts that we do," concluded Jimmy. " Seeing the consumer’s high enthusiasm for this series, it’s possible that we’ll be offering more product personalization in the future, inspired by the needs and wants of today’s generation.”

MODENA products and Marvel superhero lovers can find Marvel Series by MODENA products in various categories and designs at offline and online stores throughout Indonesia. If they haven't had the opportunity to visit the store, consumers can also try the augmented reality filter "Be a Hero" on MODENA's Instagram to simulate the compatibility of Marvel series products in their homes.